FAQ
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What does Wadalyon do?
We partner with overlooked consumer brands, taking equity instead of fees. Our role is to rebuild, reposition and scale them into category leaders.
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Are you an agency or consultancy?
No. We don’t trade time for cash. Wadalyon is an investment management company and brand incubator. We only partner where we see long-term value.
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What types of brands do you work with?
Consumer, lifestyle and culture. From food and drink to beauty and beyond. We look for products with strong foundations but untapped potential.
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Do you only invest in UK companies?
No. We selectively partner with founders globally. If the product is right and the fit is strong, location is secondary.
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How do you choose partners?
We’re highly selective. Chemistry with the founder, a distinct product, and room for cultural relevance are non-negotiables.
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Can I pitch my brand to Wadalyon?
Yes. If you believe your brand has the foundations but needs strategic rebuild and cultural positioning, reach us through our contact page.
